Coronado Bridge

Why the City of Life?

Why the City of Life? Why the City of Life identifier for San Diego, as opposed to “Biotech Beach”, “Telecomm Valley”, “City of Innovation”, “City of Guacamole” or any other number of ideas? Perhaps a better approach is to ask if there is another identifier that successfully: Defines the essence of what San Diego is, […]

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About the City of Life Successful businesses understand the importance of branding and marketing themselves. However, few cities seem to understand or embrace this – as such, most lack an identifying brand that truly projects on the global stage. For the most part, cities ignore the importance of long-term branding and instead embrace inconsistent, throw

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