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San Diego/Tijuana

SAN DIEGO / TIJUANA

World Design Capital 2024

CITIES OF LIFETM  /  CIUDADES DE VIDA

The City of Life concept presents us with a unique opportunity to super-brand all 21 cities of the San Diego / Tijuana region as the Cities of Life / Ciudades de Vida. Such a broad-based branding would dovetail perfectly with the region having been just awarded the title of “World Design Capital 2024”.

With a targeted public art campaign (needing only a few cans of white paint) on the San Diego-Coronado Bay Bridge, we have the opportunity to spur the San Diego / Tijuana region to “sing” on the world stage for the next 300 plus years. The article, Let’s Brand San Diego and Tijuana as World ‘Cities of Life’ in 2024, describes this effort in detail.

Cities of Life
Ciudades de Vida
City of Life/Cities of Life