Archives for UCSD

Why the City of Life?

Why the City of Life? Why the City of Life identifier for San Diego, as opposed to “Biotech Beach”, “Telecomm Valley”, “City of Innovation”, “City of Guacamole” or any other number of ideas? Perhaps a better approach is to ask if there is another identifier that successfully: Defines the essence of what San Diego is,...

Online Petition

San Diego City of Life Online Petition Please sign our City of Life online petition to project a global brand and message for San Diego. It's free, easy, and takes only seconds. San Diego - City of Life Read the petition First Name Last Name Email Confirm Email City Title, Profession and Organization "Yes, I support projecting...

Endorsement Team

#mpcth_cta_XNh73.wpb_call_to_action .wpb_button_a .mpcth-cta-arrow {border-color:#a12f3b} #mpcth_cta_XNh73 .wpb_button_a {background-color:#a12f3b}Add your voiceSign the online petition City of Life Endorsement Team The following individuals / organizations have endorsed the City of Life identifier for San Diego: Malin BurnhamChairman - The Burnham FoundationVice Chairman - Cushman & Wakefield Dave Nuffer(1932 - 2011)Former Chairman - Nuffer Smith TuckerFormer Chairman - San Diego Regional...

About

About the City of Life Successful businesses understand the importance of branding and marketing themselves. However, few cities seem to understand or embrace this – as such, most lack an identifying brand that truly projects on the global stage. For the most part, cities ignore the importance of long-term branding and instead embrace inconsistent, throw...

City of Life

City of Life is a community-inspired effort to embrace a global brand and message for San Diego.  New York City is globally recognized as The Big Apple + I ♥ NY, Las Vegas as Sin City + What Happens Here Stays Here, and Paris as City of Light.  As one of the world's most compelling...
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